But through my work on this project I really had to focus on making the piece cohesive, enticing to a viewer, and fit the "brand" of the typeface. I learned a lot about setting type to make it look good in context as well as make the point size and leading to fit the size of the document it is placed in.
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| Final Poster |
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| Booklet Cover |
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| Page 1-2 |
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| Page 3-4 The flag-captions on the side of the page have changed since the last draft. Both the text and box have reduced in size to make them more of a footnote rather than the main focus of the page. Additionally, I reduced the opacity of the border image to help the red (and blue on the body copy pages) flags stand out better. |
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| Page 5-6 |
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| Page 7-8 |
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| Page 9-10 |
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| Page 11-12 These pages changed the most since the previous draft. I added examples of different type sizes and leadings to better display the body text in action. The problem I had to solve with this page was how to display the caption for the point and leading sizes. I knew that the side flag-captions were too small to include this part of the tag in and I wanted to keep that consistancy throughout the booklet. I tried having the captions at the end of the paragraphs but since different paragraphs cut off at different points depending on the size, weight, and leading I found that putting the caption at the beginning was the best solution for this problem. Also, to make the caption stand out I put it in Trirong ExtraBlack (one of the weights I didn't include in the book) and in red. |
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| Page 13-14 |
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| Page 15-16 |
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| Page 17-18 |
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| Back Cover / Mailing Label I wanted the mailing label to have the same feel as the booklet so I included the imagery from the front cover and make the return label and address label areas match the color scheme while still adhering to postal rules and requirements |
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