Thursday, April 19, 2018

Cloris Logo Iteration #1 Feedback

I definitely know what direction to go in after critique. I'm playing around with my forms more but I also want to sit down and really connect them with the brand characteristics. I believe the marks I created fit the brand characteristics we described, though I admit I did not start with those characteristics as a base when I began creating them. It was more of an accidental process, but I think the results of that process can be applied to this branding - I just need to make sure that as I continue to develop and refine that I keep these characteristics in mind.

No comments:

Post a Comment